Announcement of Exhibiting at "Gamesforum Barcelona 2026," an International Conference for the Mobile Game Industry to be Held in Barcelona, ​Spain
~ Introducing advertising distribution and business development support for the Japanese and Korean markets ~

To all the press

Feb 2, 2026

GMO TECH, Inc. (CEO: Ryoichi Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company, will exhibit at Gamesforum Barcelona 2026, an international conference for the mobile game industry, to be held in Barcelona, ​​Spain from February 10th (Tuesday) to 11th (Wednesday), 2026. At this event, GMO TECH will introduce "Z.com SmaAD," the overseas brand of its performance-based advertising service "GMO SmaAD," as well as user acquisition and monetization support tailored to the Japanese and Korean markets.

About Gamesforum Barcelona 2026

Gamesforum Barcelona is an international event that brings together game operators, developers, and advertising-related companies from around the world to discuss user acquisition, monetization, and growth strategies in the mobile gaming industry. More than 200 companies and 100 speakers are expected to participate in the event, sharing the latest market trends and success stories, and actively networking with industry insiders.

■ Event summary
Event name: Gamesforum Barcelona 2026
Dates: February 10th (Tue) - 11th (Wed), 2026
Venue: InterContinental Barcelona by IHG (Barcelona, ​​Spain)
Official site: https://www.globalgamesforum.com/barcelona/

About the exhibit

At this event, GMO TECH will introduce its support for mobile game user acquisition and monetization, focusing on Z.com SmaAD, a performance-based advertising service specialized for the Japanese and Korean markets. In particular, the company plans to share the characteristics of user behavior in the Japanese and Korean markets, promotion design to increase the value created by users' continued use (LTV), and knowledge gained from its advertising operations.

What is "Z.com SmaAD"?

"Z.com SmaAD" is an overseas brand of "GMO SmaAD" developed by TECH, and is a performance-based advertising service for smartphone apps. By delivering ads to carefully selected high-quality media in bulk, it delivers optimal ads according to advertisers' goals. Costs are incurred according to results, such as user membership registrations and app installations, allowing for efficient and waste-free advertising operations.

<Main features>
・Ensuring transparency and safety: Implementing measures against ad fraud through proprietary logic and collaboration with third-party tools
・Attracting quality users: Maximizing advertising effectiveness by networking with media that attract quality users.
・Partnerships with major networks: Partnerships with major networks in Japan and Korea to deliver advertisements across a wide range of platforms

Please see the link below for details.
▶"Z.com SmaAD" service introduction page: https://tech.z.com/kr/en/smaad/
▶"GMO SmaAD" service introduction page: https://smaad.net/en/

About GMO TECH

GMO TECH develops its own services using the latest technology to help attract customers across all aspects of web marketing.
"MEO Dash! byGMO" helps businesses rank highly in Google Maps searches. It is a service that uses MEO (Map Engine Optimization) to increase awareness and promote visits to stores and facilities. "SEO Dash! byGMO" helps businesses attract more customers through organic searches. It provides SEO measures based on unique algorithm analysis and helps improve website search rankings. "GMO SmaAD" is an advertising distribution service that provides optimal promotion strategies tailored to clients' goals, focusing on affiliate (performance-based) advertising. "GMO Out-of-App Billing" is a new payment service that reduces payment fees and helps improve profitability.
In these services and across all our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.

Above

[Press inquiries]
GMO TECH Holdings, Inc.
Public Relations Department Kobayashi
TEL: 03-5489-6370 FAX: 03-5489-6371
E-mail: hd-press@hd.gmotech.jp

[Contact information regarding services]
GMO TECH, Inc.
Digital Marketing Business Headquarters Sales Headquarters
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: smaad-contact@gmotech.jp

[GMO TECH Inc.] (URL:https://gmo.tech/)

[GMO TECH Holdings, Inc.] (URL:https://hd.gmotech.jp/en/)

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